The products of Chanakyya will facilitate the candidates to plan the election campaign effectively and efficiently. It will also help the candidate to know its organization strength all across the constituency​ in a quantative manner. The "drill down approach" of looking at past election data provides lots of insight of voters behaviour at various levels. All these essential information would create an information asymmetry and provide advantage for the clients of Chanakyya​.


Chanakyya facilitates the clients to build team at the polling station level. The team will be aware about their targets. They will be made responsible and accountable for the results. The same team can work at different elections(MCD,Assembly and Parliament).Again the quality of personal with Chanakyya differentiates itself in terms of quality with all other relevant competitors of Chanakyya.

Product No 1. Booth wise status report from past election data and identification of stronger and weaker booth for efficient resource allocation

This report gives a snapshot of the voters behaviour in the past all across the constituency. It provides clarity on the organization strength of different political organization at every polling station. The candidates can plan their target area from this report.

A Sample form MalviyaNagar Assembly Constituency in terms of vote%. We provide in absolute number also.

Part No. Locality Details 2008 Assembly Election 2009 Parliament Election Total Voters
Kiran Walia Ram Bhaj Shri Pal Saini Ajit John Ajay Makan Vijay Goel Trilok Chand Sharma
1 1 - Block- A 1 Safdarjung Enclave; 2 - Safdarjung Enclave Hill Grove Public School; 3 - Block-Ab Safdarjung Enclave; 4 - Shop S Safdarjung Enclave; 5 - Ab Pnb Safdarjung Enclave, 53.36 44.55 0.93 0.23 61.54 36.21 0.75 839
2 1 - Block A-1 Safdarjung Enclave, 47.28 50.63 2.09 0 55.18 43.48 0.67 446
3 1 - Safdarjung Hospital Staff Quarters; 2 - Safdarjung Hospital Garrage; 3 - Shanti Avedna Sadan, 1 Factory Road,Ring Road 39.5 14.57 5.04 38.94 66.57 24.1 7.23 624
4 1 - Block A-2 Safdarjung Enclave, 48.75 49.03 1.39 0.28 53.53 43.8 1.22 626
5 1 - Block A-2 Safdarjung Enclave; 2 - Block B-2 Safdarjung Enclave; 3 - B-2 Matri Mandir Safdarjung Enclave, 44.78 54.06 0.46 0 53.31 43.67 0.38 804
6 1 - Block B-2 Safdarjung Enclave; 2 - Block B-1 Safdarjung Enclave; 3 - B-2 Ext Safdarjung Enclave, 38.44 59.76 0.9 0 54.1 42.49 0 1086
7 1 - Dda Janta Flats Safdarjung Enclave, 49.48 43.18 6.82 0 60.72 36.05 1.16 1148
8 1 - Block B-3 Safdarjung Enclave; 2 - Block B-4 Safdarjung Enclave; 3 - Safdarjung Enclave, 46.63 50.18 2.84 0 56.93 41.58 0.45 1191
9 1 - Block B-4 Safdarjung Enclave; 2 - Block -B-4 Safdarjung Enclave, 51.24 47.52 1.06 0 63.42 35.03 0.28 1093
10 1 - Block B-5 Safdarjung Enclave, 45.42 52.6 0.36 0.18 57.85 39.12 0.6 996
11 1 - Block B-6 Safdarjung Enclave; 2 - Block B-6 Extn Safdarjung.Enclave; 3 - Block B-7 Safdarjung Enclave, 46.58 50.42 2.34 0 53.49 42.49 0.67 1144
12 1 - Dda Flats, Safdarjung Enclave; 2 - Block B-7 Extn Safdarjung Enclave, 37.21 60.31 1.15 0.19 45.89 51.21 0.48 1015

The green colour code booth is where Congress got lead in 2008,assembly election as well as 2009,parliament election.
The Saffron colour code booth is where BJP got lead in 2008,assembly election as well as 2009,parliament election

The political parties can identify their strong and weak polling stations very easily. For strong polling station, they should look for higher turn out of voters. For weak booths, they can discuss with local party workers how to improve it. They can try to implement the split in opposition vote.
For example in polling station no 3, Ajit john an independent candidate got around 39% vote. It helped BJP to reduce the lead of Congress candidate in assembly election. The vote share difference between Congress and BJP in 2008 assembly election was 24.93% whereas in 2009 parliament election it was 42.47%

Product No 2. Region wise analysis (A real life data is displayed here of an assembly constituency of Delhi)

Inside a assembly constituency,it is observed that there are differnet patterns of voting. It is mainly due to the caste/community factor or difference in organizational strength of different political parties. Political parties need to adopt different strategies for this different patterns of voting. This analysis will bring out the different regions inside an assembly constituency.

It is a real life data of an assembly constituency of Delhi. Here Congress got lead over BJP in both assembly 2008 and parliament 2009.
The graphical line represents the cumulative lead of congress candidate across the polling stations. In assembly election 2008, Congress was having lead upto 94 polling stations but after that the lead started reducing and at 112 polling station congress candidate was trailing. Again Congress Canadidate improved its lead from 112 and finally won the election by around 3800 votes.

Info - There are 3 types of voters behaviour observed here and that is mentioned as region 1,region2 and region 3 in the graph.

Booth No 2008 Assembly Election 2009 Parliament Election
Congress BJP BSP Total Congress BJP BSP Total
1 to 95 (Region 1) 22632 20750 4111 48467 31945 19960 1123 54225
96 to 112 (Region 2) 3775 5867 249 9959 5697 5061 53 10960
113 to 128 (Region 3) 4873 933 2471 8770 5801 358 1389 7802
Overall 31280 27550 6831 67196 43443 25379 2565 72987

In region 1, it was head to head fight between Congress and BJP in assembly 2008 election.
In region 2, BJP performed really well with respect to Congress in 2008 assembly election.
In region 3, Congress outperfomed BJP in 2008 assembly election.

Booth No 2008 Assembly Election 2009 Parliament Election % of Electors
Congress BJP BSP Congress BJP BSP
1 to 95 (Region 1) 46.7 42.81 8.48 58.91 36.81 2.07 71.5
96 to 112 (Region 2) 37.91 58.91 2.5 51.98 46.18 0.48 16.8
113 to 128 (Region 3) 55.56 10.64 28.18 74.35 4.59 17.8 11.6
Overall 46.55 41 10.17 59.52 34.77 3.51 100

Note - There is likely that the winning candidate will be contesting once again in 2013.

From these analysis Congress candidate can probably target the BSP votes especially in region 3 and can make it a comfortable win.
Congress candidate can try for improving voting turnout especially in region 3.
BJP can think seriously to put a candidate from region 3 and then it could be an interesting fight.
In total, from these analysis lots of insight can come up which will be critical for the upcoming assembly election.

Product No 3. Household analysis (Apart of sample from a polling station in Delhi)

It is the information at the most micro level. Here voters from a single house is clubbed together. And from this product,the political parties can identify the households with maximum population. It provides them a consolidated list of all the critical persons from a particular polling station. It will also help them to identify the likely minded people who can vote in favour of them in the upcoming election.

Sl No. House No Head of the family (Male only) No of Voters *Assessment of local cadre % of voter Cumulative %
1 A-1/164 Verender Chawla 12 Loyal Congress 1.43 1.43
2 A-1/107 Ravinder Kumar 10 Loyal BJP 1.19 2.63
3 A-1/150 Ravi Aggarwal 10 Don’t Know 1.19 3.82
4 A-1/132 D P S Sachdeva 9 Loyal BSP 1.08 4.9
5 A-1/9 Bhagwan Dass Kalra 8 Loyal BJP 0.96 5.85
6 A-1/102 S K Gupta 8 Loyal BJP 0.96 6.81
7 A-1/138 Girish C Agarwal  8 Loyal BJP 0.96 7.77
8 A-1/146 GF R D Bansal  8 Don’t Know 0.96 8.72
9 A-1/158 Jagmohan  8 Don’t Know 0.96 9.68
10 A-1/12 Ashok Kumar Verma 7 Don’t Know 0.84 10.51
11 A-1/18 Krishan Dev Gadhok 7 Don’t Know 0.84 11.35
12 A-1/29 Rajiv Kumar 7 Loyal Congress 0.84 12.19
13 A-1/33 Avatar Krishna 7 Loyal Congress 0.84 13.02
14 A-1/42 M L Chawla 7 Loyal Congress 0.84 13.86
15 A-1/73 Pradeep Kumar 7 Loyal Congress 0.84 14.7
16 A-1/98 Naresh Chander 7 Loyal BJP 0.84 15.53
17 A-1/101 Rajeev Arora 7 Don’t Know 0.84 16.37
18 A-1/106 Rajendra Gautam 7 Loyal Congress 0.84 17.2
19 A-1/123 Balram Singh 7 Don’t Know 0.84 18.04
20 A1/128 Naresh Gupta 7 Loyal BJP 0.84 18.88
21 A-1/130 Rajender Pd 7 Don’t Know 0.84 19.71
22 A-1/135 D Srinivasan  7 Don’t Know 0.84 20.55
* This assessment by local cadre is not actually carried out. It is just assumed to show the analysis

Note - As far as analysis of Chanakyya revealed that voting preference of individuals do not change generally with in a single household. If a person is voting for party A, his son,wife, daughter,niece are also voting for party A.

Here the voters are grouped if they are staying in a single house.
The eldest male member of the house is considered as owner of the house.
The houseowner is very critical from political party point of view because he can influence the votes of others of his family.
The houses are put in decending order based upon number of voters staying in it.
There are three types of voters : 1. loyal voters of your party 2. Loyal voters of opposition party and 3. Voters who change their voting preference frequently.
The political parties can conduct an exercise as shown in the sample to identify the soft target and can concentrate on it.
On the election day, the political parties will be able to ensure the casting of all their loyal voters householdwise if the list is made available for the party workers.
The Candidate will have a fair idea which houses he/she should visit once this exercise is over.
If the name of the houseowner is blank, then it indicates that there are only female members in that particular house and probably woman cadre will be required for vote seeking purpose.

Service No 1. Facilitate the Candidate to form an Organization

Chanakyya believes that a team can perform always better with compare to one or two individuals. Seprate team is required for different regions. Team is required to equipped with all essential information like past voting trends,demography. It is required to involve them in the election process and make them responsible and accountable for the results.

The analysis is carried out based upon the present context. Based upon the present context and past election results, region wise broader planning and strategy is fixed.
Like where spoiler is to be put, voting turn out to be increased, aggressive campaigning to be done etc.
And all these activities can be carried out only once a team is formed.
Chanakyya believes to educate the team,equipped them with all essential information and make them accountable and responsible for the results.

Service No 2. Survey

Survey is a very important instrument to understand the mood of the voters. The difference in the Survey for chanakyya is the availability of quality people in this job. It also try to measure the mood of the people and make aware of the candidate of the same.

Note - The Survey of chanakyya is quite different from any other organization. Chanakyya is having the past information of the area like demographics, past election results. So the Survey results is also compared with the past. It conducts the survey regionwise which provides the best possible outcome.

Service No 3. Consolidated analysis of any particular constituency and formulation of strategy for the upcoming election
  • This consolidated report would follow the drill down approaches as shown in our methodology.
  • It provides the region wise analysis
  • It will provide you the overall strategy or activities to be covered for the upcoming election
Service No 4. Managing social networking website for the candidates
  • Chanakyya is a group of people of educated youths. So it understand the most what can attract the social network users in favour of candidate
  • It helps the candidate to make a consolidate plan what the candidate can offer in the next 5 years.